Internet Pipeline

iPipeline Corporate Website

iPipeline is a technology provider of SaaS solutions that drives straight-through processing for the insurance and financial services industry.

Websites // 2014 - 2014

https://www.ipipeline.com/

challenge

iPipeline, a B2B technology provider offering web-based software tools that streamline processing for the insurance industry, hired us to modernize their brand, create a responsive website or multiple platforms, and enhance their offline collateral.

solution

We conducted a series of interviews to create a brand playbook that established a positioning statement, brand identity and creative mood boards to communicate the brand's message. A website 'proof of concept' was delivered to present content drivers, user experience, responsive design and a grey box prototype. The website was developed using the ExpressionEngine CMS and launched with multiple languages.

results

The website hosts a blog, news, webinars, events and a careers portal, as well as a series of 'explanamation' videos to help guide users to their product offerings. The end result is a website that is modern and fresh, works seamlessly across multiple screen sizes or devices and that weill help iPipeline's new brand stand out within its industry with content marketing.

Accolades

Summit International Awards 2014 Summit International Leader Award

Communicator Awards 2015 Communicator Award of Distinction